Small businesses these days need to figure out an effective plan to use the Internet as a profitable marketing tool. If they can figure out a way to market your small business online, then their labors will be fruitful.
Here are five great tips to help you market your small business online.
Tip 1: Create An Informative Website
Potential customers who visit your website need to be treated as if they all have A.D.D. This means treat them as if they all have very short attention spans and loose interest quickly. This is true. Marketing research suggests you have about 6 to 8 seconds to convince customers that you have a product they need. Also, your website should informative and have well written product descriptions.
Tip 2: Start Blogging
Another great way to market your small business online is to start blogging. Because, with blogging, you are able to write in a more conversational and personable manner. Using blogging as a marketing tool will open up a whole new audience for you, especially if you are one of the first to blog about your business’s niche.
Tip 3: Podcast
This may seem, to some, an odd way to market your small business online. But don’t tell that to the Fortune 500 companies who have jumped on the Podcasting bandwagon. You still have the ability to stand out amongst the competition with Podacasting. Podcasts can be effective because people are hearing a voice that they can connect more with, rather than a piece of paper.
Tip 4: You Tube Broadcasts
Again, another tip that many may not feel would be a good way to market your small business online. You can put a link on your website to a You Tube clip, or you can display a link to your website at the end of your You Tube clip. But don’t just use boring old infomercials on there. Make your video capture the audience and stand out from the crowd. That sounds like a great way to market your small business online to me.
Tip 5: Get A Memorable Domain Name
For example, a domain name in your Internet address, like Google.com. You need to create a catchy and memorable name if possible. How many people will always remember Yahoo, Google, Monster, etc. It is also more preferable if you have a domain name ending in .com or .net. These are all great ways to market your small business online.